Online Marketing

Online Marketing

Purpose:

The purpose of this training course is to provide knowledge in online marketing and implementation methodology.

This course is best suits Business Owners, Website Owners, Sales & Marketing people, Freelancers and people who is looking for a career in Ecommerce.

Length of the course:

9AM – 5.30PM (Including Breakfast, Lunch and Coffee breaks)

Course Content:

1.Introduction to Online Marketing

	Trends in Online Businesses & Sales
	What you can sell online?
	Different methods of Online Marketing
	Benefits of Online Marketing

2.Getting Ready

	Analysing your infrastructure before you start
	Defining your Goals
	Analysing which methods best suitable to you
	Competition Online & Analysis

3.Search Engine Marketing

	Search Engines Trends & Market Share
	Types of Search Engine Marketing
	Pay-per-click (PPC) Campaigns
	Content Networks & Importance
	Setting up Goals
	Keyword Matching & Analysis
	Effective Ads
	Improving Performance
	Measuring Results & Increase ROI

4.Search Engine Optimization

	What is Search Engine Optimization (SEO)
	Why SEO
	Understanding Search Engine Algorithms
	Choosing keywords
	On Page Optimization/td>
	Link Building
	Webmaster Sitemap
	Blogging
	Directory Submissions

8.Affiliate Marketing

	Defination of Affiliates?
	Types of Affiliates
	Investment Vs Return
	Benefits

9.Measuring Results in Online Marketing

10.Conclusion

National Provider No: 22459 CRICOS Provider No: 03223E

ABN : 46 129 237 092 Shivsans Pty Ltd trading as Einstein College of Australia